Yellow Canary, Australia

As the founding designer at Yellow Canary, a start-up specialising in automating payroll compliance in Australia, I have crafted and evolved the brand over the past 7 years to align with the company's strategic growth and development.

Logo Suite: Developed a range of logo lockups for various applications.
Brand Guidelines: Established comprehensive guidelines for color, typography, and image usage.
Design System: Created a cohesive design system to ensure consistency across all platforms.
Go-to-Market Website Strategy: Developed full strategy, including surface design, structure, UX planning, content mapping.
Web Experience Design: Designed the complete go-to-market web experience, encompassing information architecture (IA), wireframes, content mapping, templates, visual design, UI, design system, CMS structuring, working with external Webflow developer, and marketing team training.
Social Media Strategy and Assets: Formulated a visual strategy and style for assets for social media engagement.
Bespoke Icon Suite: Created a custom set of icons for various applications.
Supported employee engagment and company culture:: Through swag design, company values and avatar creation.
Illustration Style: Established a consistent illustration style and created visual assets for marketing content.
Publication Design: Creating printed materials including brochures, flyers, reports, and business cards to support marketing team with sales.
Product Design: Ongoing design and structural features for the Yellow canary product platform, working closely with the product manager and data analysists and software engineers.
Research Projects: Conducted research to enhance product features.
Animation: Create animation including explainer videos and product demonstrations.