Legalwise CPD Training, Australia
Rebrand

Legalwise, a CPD training provider with over 20 years of experience in the legal and accounting sectors, sought to refresh their brand identity and website. This redesign was crucial as they shifted from traditional face-to-face and manual training methods to an online, remote training model. We supported the executive and marketing teams through this transition, which required a strategic reassessment of their customer base, delivery methods, and business priorities.

Logo Redesign: Developed a range of logo lockups for applications in the print and digital (and social) space.
Brand Guidelines: Established comprehensive guidelines covering logo usage, colour schemes, typography, and image applications.
Streamlined branding: Created distinct elements, icons, treatment and colour schemes for the legal and accounting product streams.
Go-to-Market Strategy: Designed a complete strategy for the go-to-market website, including surface structure, UX personas, and overall user experience.
Web Experience Design: Crafted the final go-to-market web experience, including information architecture (IA), wireframes, content layout, templates, visual design, UI, and basic design system for the software engineer to implement.
Quarterly Course Guides: Designed and laid out publishing outlines for quarterly course guides.
Publication Design: Designed various marketing materials, including brochures, flyers, reports, and business cards.
Product Enhancement Research: Conducted research projects aimed at enhancing product features.
Training Portal Design: Planned and designed the structure and visual interface for the gated training portal.