Yambulla, Australia
Brand Identity and Website

A visual identity and digital experience designed to communicate a more considered approach to land ownership and management. Grounded in the principles of caring for Country, Yambulla’s branding brings together a thoughtful visual language and clear, purposeful messaging to reflect the relationship between conservation, culture and sustainable land use.

The identity and website work together to articulate Yambulla’s vision, balancing a contemporary design approach with a sense of place, connection and long-term stewardship. From the visual identity through to the digital experience, every element was designed to communicate a shared commitment to restoring Country and shaping a more regenerative future for generations to come.

Logo Suite: Developed a comprehensive range of logo lockups for diverse applications.
Brand Guidelines: Established detailed guidelines for colour schemes, typography, and image usage.
Go-to-Market Website Strategy: Crafted a complete strategy covering surface design, structure, and UX planning.
End-to-End Web Experience: Designed the full go-to-market web experience, including information architecture (IA), wireframes, content layout, templates, visual design, UI, design system, and CMS structuring, with involvement from Webflow developers and copywriters for implementation and content creation.
Social Media Strategy and Assets: Developed a strategic plan and created engaging assets for social media platforms.
Bespoke Icon Suite: Designed a custom set of icons tailored to the brand’s needs.
Publication Design: Created designs for key print materials, including reports and business cards.